Product Management – Trybanex Tech Limited

About Course

Product Managers sit at the heart of innovation, connecting user needs, business goals, and technical possibilities. In this course, you’ll learn how to research markets, define product strategies, create roadmaps, and work with design and engineering teams to bring amazing products to life. No coding required, just strategic thinking, problem-solving, and creativity backed by the right tools.

Understand what Product Management is and the PM’s role in tech teams.
Conduct user research and market analysis.
Create personas, empathy maps, and problem statements.
Develop a product vision, roadmap, and success metrics.
Write user stories and prioritize features using frameworks.
Use Agile methodologies and manage backlogs in Trello/Jira.
Plan product launches and Go-to-Market strategies.
Track performance with analytics tools and iterate effectively.
Build and present a Product Strategy Deck for your portfolio.

Course Content

Introduction to Product Management
Students learn the role of a PM and how it differs from Project Managers and Product Owners. Covers product lifecycle stages, key PM skills (strategy, communication, prioritization), and understanding stakeholder relationships.

What is Product Management? (PM vs Project Manager vs Product Owner)
Product lifecycle (idea → launch → growth → maturity → decline)
Key skills of a PM: strategy, communication, prioritization
Understanding stakeholders: customers, business, engineering, design

Product Discovery & Market Research
Introduces user research methods (interviews, surveys, observation), market analysis (competitors, trends), and customer profiling (personas, empathy maps). Discusses problem vs solution space.

Product Strategy & Vision
Explains vision vs mission vs strategy, defining success metrics (KPIs, OKRs), and aligning strategy with business goals. Covers roadmapping techniques (short-term & long-term).

Product Design & Requirements
Learn writing user stories & acceptance criteria, wireframing & prototyping (Figma/Miro), and prioritization frameworks (MoSCoW, RICE, Kano). Discuss PM’s collaboration with designers and engineers.

Agile, Scrum & Product Execution
Covers Agile vs Waterfall, Scrum basics (sprints, stand-ups, retrospectives), backlog management, and the PM’s role during sprint cycles.

Product Launch & Go-to-Market Strategy
Learn MVP definition, Go-to-Market strategies, marketing channels, and launch planning. Discuss feedback loops after launch.

Metrics, Analytics & Iteration
Covers key product metrics (DAU, MAU, churn, retention, NPS), A/B testing, and analytics tools (Google Analytics, Mixpanel). Emphasizes continuous improvement and pivoting based on insights.

Final Project & Presentation
Students consolidate everything learned to create and present a Product Strategy Deck (problem, persona, vision, roadmap, MVP, metrics). Includes case studies of successful & failed products.

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About Course

What Will You Learn?

Course Content

Introduction to Product Management Students learn the role of a PM and how it differs from Project Managers and Product Owners. Covers product lifecycle stages, key PM skills (strategy, communication, prioritization), and understanding stakeholder relationships.

What is Product Management? (PM vs Project Manager vs Product Owner)

Product lifecycle (idea → launch → growth → maturity → decline)

Key skills of a PM: strategy, communication, prioritization

Understanding stakeholders: customers, business, engineering, design

Product Discovery & Market Research Introduces user research methods (interviews, surveys, observation), market analysis (competitors, trends), and customer profiling (personas, empathy maps). Discusses problem vs solution space.

User research methods (interviews, surveys, observation)

Market analysis: competitors, trends, opportunities

Defining the target customer (personas, empathy maps)

Problem vs Solution space

Product Strategy & Vision Explains vision vs mission vs strategy, defining success metrics (KPIs, OKRs), and aligning strategy with business goals. Covers roadmapping techniques (short-term & long-term).

What is product vision? (Mission vs Vision vs Strategy)

Defining success metrics (KPIs, OKRs)

Aligning product strategy with company goals

Road mapping: short-term vs long-term planning

Product Design & Requirements Learn writing user stories & acceptance criteria, wireframing & prototyping (Figma/Miro), and prioritization frameworks (MoSCoW, RICE, Kano). Discuss PM’s collaboration with designers and engineers.

Writing user stories & acceptance criteria

Wireframing & prototyping basics (Figma/Miro)

Prioritization frameworks: MoSCoW, RICE, Kano

Collaboration with design & engineering teams

Agile, Scrum & Product Execution Covers Agile vs Waterfall, Scrum basics (sprints, stand-ups, retrospectives), backlog management, and the PM’s role during sprint cycles.

Agile vs Waterfall methodologies

Scrum basics: sprint planning, stand-ups, retrospectives

Backlog management & grooming

Role of PM in sprint cycles

Product Launch & Go-to-Market Strategy Learn MVP definition, Go-to-Market strategies, marketing channels, and launch planning. Discuss feedback loops after launch.

Defining Minimum Viable Product (MVP)

Go-to-market (GTM) strategies

Marketing channels & launch planning

Handling feedback loops post-launch

Metrics, Analytics & Iteration Covers key product metrics (DAU, MAU, churn, retention, NPS), A/B testing, and analytics tools (Google Analytics, Mixpanel). Emphasizes continuous improvement and pivoting based on insights.

Key product metrics: DAU, MAU, churn, retention, NPS

A/B testing basics

Using Google Analytics & product analytics tools (Mixpanel/Amplitude overview)

Continuous iteration: gathering insights & pivoting

Final Project & Presentation Students consolidate everything learned to create and present a Product Strategy Deck (problem, persona, vision, roadmap, MVP, metrics). Includes case studies of successful & failed products.

Bringing everything together: from discovery → strategy → execution → launch

Case study review: Successful and failed products

Final Project: Create and present a Product Strategy Deck (problem, user persona, vision, roadmap, MVP, metrics)

Peer feedback & review session