Digital Marketing & SEO – Trybanex Tech Limited

About Course

It’s not enough to build a business online you must also make sure people see it. This course teaches you how to promote businesses through social media, ads, email, and search engines. You’ll also learn SEO (Search Engine Optimization) the secret to ranking websites on Google so more customers can find them.

Understand digital marketing fundamentals and key channels.
Create engaging content and a content calendar.
Master SEO basics, including on-page, off-page, and technical SEO.
Perform keyword research and optimize for better rankings.
Build a link-building strategy and improve website authority.
Use tools like Google Analytics, Search Console, SEMrush, Ubersuggest.
Run social media, email, and paid ad campaigns.
Develop and present a complete digital marketing strategy.

Course Content

Introduction to Digital Marketing
Students learn what digital marketing is, its channels (SEO, Social Media, Email, Paid Ads, Content Marketing), and how it differs from traditional marketing. Covers customer journey & digital funnels and setting up essential tools like Google account, Canva, and a WordPress/Wix blog.

What is digital marketing? (Channels & types)
Traditional vs Digital Marketing
Understanding customer journey & digital funnels
Setting up essential tools (Google account, Canva, WordPress/Wix blog)

Content Marketing & Branding
Learn why content drives digital marketing. Covers types of content (blogs, videos, infographics, social posts), branding basics (voice, tone, consistency), and how to plan content with a calendar. Assignment: Write a blog post or design a social media poster.

Introduction to SEO (Search Engine Optimization)
Explains SEO fundamentals, how search engines rank websites, and the difference between on-page vs off-page SEO. Introduces keyword research tools like Google Keyword Planner and Ubersuggest. Assignment: Do keyword research for a chosen topic.

On-Page SEO
Covers meta tags, headings, URL structures, internal linking, and image optimization for SEO. Emphasizes mobile-friendliness and UX.

Off-Page SEO & Link Building
Learn what off-page SEO is, why backlinks matter, and strategies like guest blogging, directories, and partnerships. Discuss social signals and brand mentions.

Technical SEO
Focus on site speed optimization, sitemaps, robots.txt, canonical tags, HTTPS security, and using Google Search Console.

Digital Marketing Channels & Analytics
Introduces social media marketing, email marketing basics (Mailchimp), paid ads (Google Ads, Facebook Ads), and Google Analytics for tracking performance.

Final Project & Strategy
Students create and present a complete digital marketing strategy integrating SEO, content, social, and ads. Includes case studies, peer review, and certificate awarding.

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About Course

What Will You Learn?

Course Content

What is digital marketing? (Channels & types)

Traditional vs Digital Marketing

Understanding customer journey & digital funnels

Setting up essential tools (Google account, Canva, WordPress/Wix blog)

Content Marketing & Branding Learn why content drives digital marketing. Covers types of content (blogs, videos, infographics, social posts), branding basics (voice, tone, consistency), and how to plan content with a calendar. Assignment: Write a blog post or design a social media poster.

Importance of content in digital marketing

Types of content: blogs, videos, infographics, social posts

Basics of branding (voice, tone, consistency)

How to research & plan content (content calendar)

Introduction to SEO (Search Engine Optimization) Explains SEO fundamentals, how search engines rank websites, and the difference between on-page vs off-page SEO. Introduces keyword research tools like Google Keyword Planner and Ubersuggest. Assignment: Do keyword research for a chosen topic.

What is SEO & why it matters

Search engines: How Google ranks websites

On-page vs Off-page SEO

On-Page SEO Covers meta tags, headings, URL structures, internal linking, and image optimization for SEO. Emphasizes mobile-friendliness and UX.

Title tags, meta descriptions, headings (H1, H2, H3)

URL structure & internal linking

Image optimization (alt tags, compression)

Mobile-friendliness & user experience

Off-Page SEO & Link Building Learn what off-page SEO is, why backlinks matter, and strategies like guest blogging, directories, and partnerships. Discuss social signals and brand mentions.

What is off-page SEO?

Backlinks: what they are and why they matter

Link building strategies (guest posts, directories, partnerships)

Social signals & brand mentions

Technical SEO Focus on site speed optimization, sitemaps, robots.txt, canonical tags, HTTPS security, and using Google Search Console.

Website speed optimization (Page Speed Insights)

Sitemap & robots.txt basics

Canonical tags & duplicate content issues

HTTPS & website security

Introduction to Google Search Console

Digital Marketing Channels & Analytics Introduces social media marketing, email marketing basics (Mailchimp), paid ads (Google Ads, Facebook Ads), and Google Analytics for tracking performance.

Social media marketing basics (Facebook, Instagram, LinkedIn)

Email marketing fundamentals (Mailchimp overview)

Paid ads (Google Ads & Facebook Ads basics)

Google Analytics 101: understanding traffic & user behavior

Final Project & Strategy Students create and present a complete digital marketing strategy integrating SEO, content, social, and ads. Includes case studies, peer review, and certificate awarding.

Building a full digital marketing strategy (SEO + Content + Social + Ads)

Case studies of successful campaigns

Students present a Digital Marketing Plan for a real or imaginary business

Peer review & feedback session